recognise that the critical success factor in the future will be to put customers first. And to put customer experience delivery front-and-centre within their business. However, to achieve commercially sustainable growth, there’s more to it than just selling a product or service. Here’s a fresh, innovative approach to Customer Experience Design.
Put customers first !
The problem in most organisations is that many of the service offered to customers haven’t been smartly designed, they just have been iterated over time from a compromised initial solution…